The focus of the programme is to produce graduates with a broad understanding of all aspects of functional tourism management. On the other hand, the students are also able to identify, explore and grab the opportunities in business space and courageous to create opportunities in the industry globally. Emphasis is given to the ability to communicate in a variety of key languages in an effective way and assessing and caring for economic, ecotourism, socio-cultural potentials in entrepreneurial practice and improving professionalism by respecting the attitudes, abilities and beliefs of tourists, also willing to lead goals and policies of the national tourism industry among graduates.
The programme aims to nurture the entrepreneurial culture among graduates and produce graduates who are resilient, willing to work on opportunities, creative, innovative, ethical and open minded in any business environment, whether in the local or global arena.
In line with the university’s vision, the programme is designed to champion in producing professional entrepreneur specifically in tourism industry.
This programme’s mission has articulated the objectives and the programme outcomes as to cultivate entrepreneurial attributes amongst tourism entrepreneur graduates national and international aspiration.