This program aims to foster an entrepreneurial culture among graduates and produce graduates who are resilient, proactive to create opportunities, creative, innovative, ethical and open-minded in the business world, whether in the local or international arena. 

This program aims to produce students who are brave enough to take opportunities, can think creatively, innovatively and ethically with a mind that is open to various situations and business environments, especially in the hospitality industry. Students will be exposed to operational and management aspects in the hospitality sector such as accommodation management, food service management, and facility management.

In line with the university's vision, this program has been designed to be a pioneer in producing professional entrepreneurs, especially in the hospitality industry.

The mission of this program is to fulfill all the objectives and results of the program that have been set, which is to cultivate entrepreneurial attributes among graduates of hospitality entrepreneurs in order to achieve national and international aspirations.

• Knowledgeable and skilled in entrepreneurship and hospitality management in line with industry needs.
• Communicate effectively, demonstrate the ability to lead an organization, have the ability to solve problems systematically, creatively and innovatively.
• Act and have the ability to engage in a professional, ethical and responsible manner and be able to give due attention to community issues.
• Able to demonstrate managerial and entrepreneurial skills, including realizing the need for lifelong learning for career advancement

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Download HERE for SAH 3u1i Programme 

Cohort 2019/2020

Cohort 2020/2021 

Cohort 2021/2022

Cohort 2022/2023

Cohort 2023/2024

Academic Rules & Regulations

Academic programme book

Related Courses

Food and drinks
Restaurant
Bar
Pub
Catering

Accommodation
Hotels and Resorts
B&B
Guest House
Villas and Cottages
Sales and Marketing
Convention Center

Travel and Tourism Management
Meetings and Conferences
Sports program

Event management
Airline
Cruise ship
Travel Agencies and Tour Operators
Tourist Guide
Sales and Marketing
Tourist Information Center

Entertainment and Recreation
Theme parks
Spa and Wellness Center
Museums and Galleries
Casinos, Concerts and Theatres

Others
Human resource Management
Logistics
Sales and Marketing
Luxury Brand Management
Training and Consultation
Education