Universiti Malaysia Kelantan


The focus of the programme is to produce graduates with a broad understanding of all aspects of functional tourism management. On the other hand, the students are also able to identify, explore and grab the opportunities in business space and courageous to create opportunities in the industry globally. Emphasis is given to the ability to communicate in a variety of key languages in an effective way and assessing and caring for economic, ecotourism, socio-cultural potentials in entrepreneurial practice and improving professionalism by respecting the attitudes, abilities and beliefs of tourists, also willing to lead goals and policies of the national tourism industry among graduates.



The programme aims to nurture the entrepreneurial culture among graduates and produce graduates who are resilient, willing to work on opportunities, creative, innovative, ethical and open minded in any business environment, whether in the local or global arena.



In line with the university’s vision, the programme is designed to champion in producing professional entrepreneur specifically in tourism industry.



This programme’s mission has articulated the objectives and the programme outcomes as to cultivate entrepreneurial attributes amongst tourism entrepreneur graduates national and international aspiration.


Programme Educational Objectives
  • Knowledgeable and technically competent in tourism entrepreneurship discipline and in-line with the industry requirement.
  • Effective in communication and demonstrate tourism organization.
  • Capable to solve tourism entrepreneurship problem ethically through sustainable approach.
  • Able to demonstrate entrepreneurship skills and recognize the need of lifelong learning for successful career advancemen


Industrial Mode: Apprentice 3u1i Programme

Download HERE for SAP 3u1i Programme 


Traditional Mode: Programme Structure 

Cohort 2019/2020

Cohort 2020/2021 

Cohort 2021/2022

Cohort 2022/2023

Cohort 2023/2024-HYFLEX

Academic Programme Book

Academic programme book
Academic Rules & Regulations


Related Courses

Career Opportunities
Event management
  • Conference organizer, wedding tourism organizer, event organizer
Tour and travel
  • Tour guide, tour and travel provider, tour product executive, tour leader, ticketing executive, airlines company staff, cruise company staff
  • Leisure activity coordinator, NGO officer like Wild Asia and WWF, inbound tour operation executive, outbound tour operation executive
Hotel and resort
  • Manager, customer service officer.
Tourism management
  • Islamic tourism executive, Ministry of Tourism, sales and marketing tourism executive
Online entrepreneur
  • Online tour provider - Trivago, Airbnb, Uber, tourism content creator, online travel agent
Tourism consultant
  • Educators, tourism researcher, umrah and hajj tour consultant
Study Fees
Study Fees Local Students
Study Fees International Students
Curriculum Structure

Entry Requirements
Local Students
International Students
4 years