Holding to its core, entrepreneurship, Universiti Malaysia Kelantan (UMK) sticks to the value creative and innovative, transparency and professionalism in the development of unique, relevant and unalike human capital. UMK is determined, committed and sworn to implement all the rights enshrined to all its customers in a professional manner, with ethics and integrity:
Providing a quality education based on global standards that guarantees excellent career opportunities in all fields of expertise
Creating a conducive working environment to enable staffs to show all their capabilities towards excellence with incentives and remuneration system and provide staffs opportunities to strengthen their career path at par with other institutions.
Community and Industry
Making UMK relevant to the community in an effort to strengthen the socio - economic, culture and solidification of identity and nation, while ensuring UMK becomes a reliable partner to intensify the generation of economy and creating employment opportunities for graduates.
Providing high quality workforce with knowledge and skills, and so as possessing entrepreneurial attributes that can penetrate all aspects of the nation's workforce need.
Acknowledge receipt of complaints, suggestions and/or enquiries relating to the University services within 24 hours. Take action on complaints, suggestions and/or enquiries relating to the University services not exceeding five (5) working days.